Turning shots into stories
Collaborating with:
About the collab
Jägermeister partnered with beFesti Backstage to tap directly into the heart of the electronic music scene. Through our podcast we brought the brand to a dedicated audience of music fans. Jägermeister became part of authentic conversations with leading DJs. This collaboration delivered consistent visibility, cultural relevance and a strong connection to the next generation of nightlife enthusiasts.
Visibility you feel. Impact you measure.
Jägermeister teamed up with beFesti Backstage to build a long term presence in the dance scene. Not just through the podcast itself but through continuous visibility. The brand appeared naturally in clips, interviews and behind the scenes moments creating a seamless match between Jägermeister and the next generation of dance music fans who discover culture through social media first.
Behind the scenes content
“Working with beFesti has been a great experience. They really understand the scene and know how to reach the right audience in an authentic way. We’re happy to continue this partnership and can definitely recommend working with them.“
Maaike Hoelscher
Brand Manager Jägermeister
